Author Archives: Sujan

Developing a Strategic Content Marketing Framework for Your Site

By now, I shouldn’t have to convince you about how powerful content marketing is, as well as how significant of a difference it can make in terms of your website’s performance.

But just in case you aren’t fully on board with this new promotional paradigm yet, consider this…  Of the brands surveyed by the Content Marketing Institute in 2013, 86% of business-to-consumer (B2C) companies are planning to maintain or increase their current content marketing spend, while 54% of business-to-business (B2B) companies report the same commitment to this marketing strategy.

Pretty compelling stuff, right?
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The Truth about Hard Work and Entrepreneurial Success

We Americans love our “get rich quick” stories.

We eat up news reports of entrepreneurs who have struck it big “overnight” – wondering how we ourselves would handle the sudden influx of wealth acquired through a startup buyout or IPO.  And we’re incredibly susceptible to products that promise quick riches (no matter how illogical their roadmaps to achieving wealth might seem).

We love these stories because we’re all inherently lazy – we all want to do the least amount of work possible, while earning as much money as possible.

But unfortunately, this type of laziness – when left unchecked – can seriously derail your entrepreneurial dreams.  The bottom line, hard truth of the matter is that running a business (whether successful or not) is damn hard.  It’s hard work – day-in and day-out.

If you can’t handle that heat, get out of the industry.  But if you’re willing to work hard to turn your entrepreneurial dreams into success, here’s what you need to know… Continue reading

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More Great Skills from Great Entrepreneurs

Last week, I shared with you six great skills that you can learn from six of the greatest entrepreneurs throughout history.  But if you think that six skills alone are going to take you from wannabe business owner to entrepreneurial success, you’ve got another thing coming!

Today, I want to wrap up this series with another six important lessons that you need to learn if you want to make it with your own company.  Start working on these skills within your own life and I guarantee you’ll see faster progress – no matter what your business goals might be! Continue reading

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Great Skills from Great Entrepreneurs

I’m not sure if there are any other occupations out there that require as many skills and abilities as it takes to be an entrepreneur.  If you’re a pilot, you need to be familiar with the operation of your aircraft – but you don’t have to source its parts, build it and then sell it to an airline in order to be successful.  If you’re an engineer, you might draft plans – but then you pass your designs off to others to see them brought to reality.

That’s not to say that these fields aren’t important or challenging – just that they’re not as all-encompassing as entrepreneurship.  When you’re a solo business owner, every aspect of your company’s operation falls on your shoulders.  You’re a visionary, yes, but you’re also a project manager, team leader, administrative assistant, sales person and more, depending on what the day calls for.

Given how complex the work of an entrepreneur can be, I want to take the next two weeks to break down some of the skills that you must have to be successful in this type of business.  And since I’m a sucker for case studies, I’ve paired each skill with an example from a great entrepreneur throughout history.

Hope you find them helpful when it comes to cultivating your own skill as a business owner!
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5 Essential Leadership Skills for Entrepreneurs

If you want to run a startup, you have to be an effective leader – no ifs, ands or buts about it.

As a entrepreneur you’ll be called upon to lead in a variety of different situations.  If you have employees, it’ll be up to you to motivate your workers to give 110% to their tasks and to finish priorities in a timely manner.  But even if you’re flying solo, you need the charisma of leadership to convince mentors, partners and investors to believe in your vision and provide the support that’s needed to meet your startup goals.
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Are You Running Your Business or Is It Running You?

How do you feel when you get to the office in the morning?  Do you arrive at your desk with a clear sense of purpose, an uncluttered inbox and a well-defined series of daily objectives to meet that will best serve your company’s needs?

Or do you arrive – already stressed – to an email inbox that’s stuffed full of new messages, a seemingly never-ending list of “to do” items and a queue of employees waiting outside of your office for their daily assignments?

Certainly, these are two extreme examples, but they highlight an important distinction that all entrepreneurs must deal with at some point in their careers.  You’re the business owner – so why does it feel like your business is the one running your life?

If you feel like your business has taken on a life of its own – one that’s threatening your ability to get the things done that you need to – put the following process into place in order to reclaim your business schedule and your life in general:
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100 Day Fitness Challenge

After a few years of working out, my friend Chris Hooley & I got bored at the gym, so we decided to challenge ourselves a little differently…to push our boundaries, test our endurance and change things up. I know there are other fitness junkies out there like us that want to push their limits. To those, I challenge you!

Below are the first 30 of a 100 day fitness challenge.  You will fail at some of these challenges, but that’s okay as long as you give it your all (I estimate a 75-80% success rate).

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The #3 Most Overlooked SEO Skill

So far, in this series on overlooked SEO skills, we’ve covered the importance of developing your communication skills and learning how to learn.  And while both of these are incredibly important pursuits – for anybody, not just for SEO marketers – there’s one final skill I want to discuss with you…

In fact, I hinted at this last skill in my post on learning, but today, I want to break things down on this topic into even further detail.  Are you ready to hear what the final most overlooked SEO skill is?
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The Workout Routine of Greek Warriors

The other day I stumbled on a few awesome workout motivational quotes and got really excited to share my own experiences. In the past few years, I’ve completely changed my lifestyle to become a healthier, fitter, better me. I wanted to share how I lost over 40 pounds, built muscle mass, and became healthier.

A bit of background before I get started:  I was skinny my entire life until I met my wife and started working. I got lazy and gained 45lbs over 4 years. One day in 2009, I was on a plane with an extremely overweight woman.  In that moment I said to myself, “Fuck this. This plane (and the world) is not big enough for the both of us to be fat.” The next day I joined the gym and started working out but failed and gave up after a few weeks. I repeated this routine every few months. It wasn’t until January 6th, 2011 that it finally stuck. I started with a muay thai class a few times a week and started adding weight lifting, dieting, and ab workouts along the way. Most of what I learned was by trial and error. As I slowly began changing my lifestyle, I did consult a dietitian, nutritionist, and personal trainer.

My goal, both then and now, was to have the perfect body. In the summer of 2012 I achieved the Greek definition of a perfect body, the formula created by the Greek gods! How can Zeus be wrong? He can’t, so I suggest all people follow it: Continue reading

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The #2 Most Overlooked SEO Skill

In last week’s post, I talked to you about the importance of learning to communicate effectively – what I believe to be the most overlooked SEO skill of all.  If you have time to improve only one area of your professional SEO practice, I’d highly recommend investing your effort into that all-important area.

However, if you want to take things a step further, go ahead and focus some of your energy on what I consider to be the second most overlooked SEO skill – learning.
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