With the changes in SEO best practices that have occurred following the Google Panda and Penguin updates, I find that the question of how diversified anchor texts should be in order to avoid over-optimization penalties is one of the most heated topics in digital marketing communities.

And while I can’t claim to know with 100% certainty what Google considers to be acceptable in this regard, I’d like to walk you through the process that I use when creating anchor text distributions for link building campaigns.  I hope you find this information useful when it comes to planning your own website’s off-site SEO strategies.
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Let me ask you a question: are you looking to hire a link builder to help rank high in search engines? Links pointing to your website or blog are easily one of the most important elements to helping you improve your rankings. Or perhaps you want to become a link builder, and tap into the high demand for and dollars being spent in this sector of SEO.

Either way, it helps to understand what separates an average link builder from a world-class one. This guide should help you. Continue reading

SEO strategy websites are notorious for doling out overly-general advice without taking the time to either explain why it’s important or offer concrete advice on how to implement these tips across your own web projects.

So today, we’re breaking the mold by dissecting the popularly-held belief that you should vary the anchor text used in your SEO back linking efforts in order to create a more natural-looking back link profile.  In this article, we’ll cover the theory behind this oft-cited piece of advice, as well as various experts’ take on the best way to control your back link anchor text for maximum SEO benefit.

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