I don’t know about you, but I’m sick to death of people who are all talk and no action when it comes to actually getting shit done. As a business owner, I interact with plenty of wannabe entrepreneurs who talk a big game about their big ideas, but then fail miserably when it comes to execution.
Usually, the interaction goes something like this… Continue reading
Let me ask you a question: are you looking to hire a link builder to help rank high in search engines? Links pointing to your website or blog are easily one of the most important elements to helping you improve your rankings. Or perhaps you want to become a link builder, and tap into the high demand for and dollars being spent in this sector of SEO.
Either way, it helps to understand what separates an average link builder from a world-class one. This guide should help you. Continue reading
For some reason, when talking about business and entrepreneurship, people tend to separate themselves into “productive do-gooders” versus “procrastinating slackers.” Those in the latter camp often say, “I could never be motivated enough to run my own business” – this completely contradicts the fact that productivity is a learned skill, just like any other!
Just like you can learn to ride a bike or read a book, you can learn to be more productive. To get you started, take a look at the following list for a few of my favorite techniques: Continue reading
This is probably no surprise to you, but the mobile search volume is rapidly growing. Google says as much in their book: “Don’t think of mobile search as something out in the future. Mobile search is here right now.”
So what does that mean for you as a business owner? Well, I actually think its good news. It means you can go from small business to big. You can go from good business to great. But you have to get mobile SEO right. When you do you gain and increase traffic, which leads to profits. For the stat geeks, here are some numbers around mobile search: Continue reading
Every time an entrepreneurial success story hits the news, I’m always happy for the people involved who have seen their dreams turn into something bigger than themselves. It’s incredibly rewarding to bring a product or service to the market and see your ideas rewarded with sales and customers – so whether it’s my success or someone else’s, I get a thrill out of seeing entrepreneurs do well and achieve their goals.
However, it’s always frustrating to see media sources hone in on these entrepreneurial successes – and not the tremendous amount of hard work and effort that’s gone into reaching these heights.
Take the founders of Instagram, who recently cashed out with a $1 billion buyout offer from Facebook. Plenty of mainstream and industry news sources want to paint these young guys as “tech wiz-kids” who struck it big with a lucky idea. Very few of these same stories pay more than a cursory lip service to the hours upon hours of brainstorming, planning, testing and promoting that must have gone into their eventual success. Continue reading
Let me just start off this post by saying that weight loss isn’t easy. I struggled for years to lose weight and gain muscle before I figured out how to hack my body’s unique physiology and get to the point where I’m now able to drop 5-7 pounds in a matter of days. So today, although I’m going to share with you some of the techniques that have helped me along the way, I want you to keep in mind that your own results may vary, based on a number of different factors.
Now, with that disclaimer out of the way, let’s get down to business!
If you read my last post on how my success at losing weight has helped me to maximize my business progress, you know that the story of how I gained weight in the first place was a pretty common one. Although I’d always been active growing up, working cubicle jobs early on in my career trashed my eating habits and made it hard to fit in the necessary time for exercise. Continue reading
Strip away all the images, graphics, videos and so on from the web and you are left with nothing but text. And lots of it. That text is what drives search. But that text was a mess so some people introduced microformats to help make sense of all that text. Unfortunately it wasn’t structured and there were different standards across the search engines like Google, Bing and Yahoo!
Here’s why that’s a problem. Somebody on your page may clearly understand what your page is about. The search engines, however, won’t. Let’s say you are searching for a cougar. Do you want the animal or the car? If you wanted the Mercury Cougar, then you would need to search for “Mercury cougar.” If you just wanted to know about animal, then “cougar” would do.
Schema changes that by optimizing the content you are creating. Schema allows you to identify exactly what you are creating with simple tags that remove all ambiguity. This will work wonders for getting more visibility since you are telling search engines exactly what your page is about. Continue reading
I love SEO and I also love all of the algorithm changes Google has made over the last decade. It really makes my job challenging, and keeps me on my toes.
For example, when I first got into this business the SEOs number one goal was to get client websites to the top of search rankings. It was a pretty easy sell if you could do it. Your value proposition amounted to this: I’ll help you rank for these keywords by doing A, B and C. And it was really easy to report on, too. All your client had to do was search Google for those keywords and see where their pages were positioned.
Of course back in the day SEOs real struggle was to get clients to relax—it took time to rank high! Now our struggle is to get clients to STOP thinking about rankings. Google has made hundreds of changes, mostly small ones, but also huge ones that have changed the ranking landscape, Search+ being the biggest. Continue reading
If you are an SEO, then you probably love marketing. You probably love to think about a company and their website and how to position them on the web using all of the tactics in your inbound marketing toolbox.
But have you ever thought about how to market yourself? Have you ever thought about what makes you different from your competition? Have you ever thought about what distinction you can offer to clients that your competitors can’t? This way of market thinking is known as branding—and it applies to you personally. Continue reading
This is the first installment of a series of blog posts on how SEOs should work with different people inside a company. I’ll cover CEOs, executives, board members, developers, project managers, PPC coordinators, PR, social and editorial.
Will kick off this series starting from the top with CEOs.
The CEO and SEO
He might not be the person who signs and cuts you a check, but the CEO is someone you will have to convince it is worth signing that check, especially if we are talking about a start up or small to medium sized business.
Now, a few years back convincing a CEO of the importance of launching an SEO program was a lot harder. You had to get the data, drill down the rabbit holes and show plenty of examples of how competitors were beating them in rankings. Then you had to translate that data into language they understood. In other words, you had to get to the bottom line. Continue reading